Consumer Research

Through our data-driven approach, EIU Consumer helps consumer-facing organisations identify growth opportunities, assess market potential and support market entry. Our services also extend to management consultancy through our sister company, EIU Canback.

Who We Help

We work globally, supporting senior management with strategic initiatives, M&A due diligence, demand forecasting and other issues of fundamental importance to their corporations.

Consumer Goods


Financial Services

Technology & Telecoms

How Can We Help

We assist organisations at all stages in their market identification, analysis and entry processes.

Who we help

We work globally, supporting the strategy, market intelligence and pricing functions within consumer-facing organisations with strategic initiatives, M&A due diligence, pricing and demand forecasting.

How we can help

Part of The Economist Group, we harness the intellectual power of over 750 analysts worldwide to assist organisations at all stages in their market identification, analysis and entry processes.

Identify Market Opportunities

We are able to draw upon the knowledge of a large pool of country and industry experts, as well as proprietary economic and risk models, to help clients identify new markets and perform better in existing ones in a fast-changing world. Through our structured cross-market research and forward-looking data and analysis we help you to understand how changing economic conditions affect your business:

  • Which are my priority markets today and in the future?
  • How do I move into new markets?
  • What external factors will affect the markets I operate in today?
  • Which product categories will perform best over the next five years?

Assess Market Potential

We help you to scan the globe to assess market potential both now and in the future. Our analysis helps you to build a consistent view across opaque and data-poor markets and to balance opportunities and risks.

Through our market segmentation models we identify and size your target markets at the national or city level, enabling you to prioritise opportunities in a cost effective way. We answer key questions, such as:

  • Where are new markets emerging for my services?
  • How should I prioritise growth markets?
  • What is the balance between opportunity and risk?
  • How will my markets be different in five years’ time?
  • Which cities will be the best match for my target demographic in the future?

Support Market Entry

Building a full view of new markets from all angles is crucial to support your strategy. Through a mix of primary and secondary research, in addition to tried and tested forecast models, we are able to drill down for a detailed view of a market and address questions, such as:

  • Will the market support the level of investment now and in ten years’ time?
  • How should I prioritise growth markets?
  • What share of the market can we achieve?
  • What competition will we face and what are the distribution channels?
  • Is the regulatory environment in the market conducive to my business?

Perform M&A Due Diligence

We have a special expertise in quick delivery of M&A operational due diligence, working with up to 30 team members to evaluate acquisition opportunities from a market and functional perspective.

We combine:


  • Independent decision making
  • Completed over 50 due diligence projects since 2009

Local Research:

  • In-market research merged with local insight
  • International expertise, particularly in emerging markets

An M&A Framework:

  • Standardised and highly efficient processes
  • Unique due diligence approach emphasising market potential

A Quantitative Approach:

  • Unique focus on demand modelling
  • Market sizing and forecasting using rigorous statistical models