Strategic Market Assessment
Which markets offer the best chance of success for your overseas expansion plans?
There are many overseas opportunities for Chinese companies. But not all are equal.
Some markets promise high growth, but test your appetite for risk. Some are easier to enter, but offer more modest returns.
Gauging the potential of overseas markets is hard. Reliable, impartial information is scarce. Yet without an understanding of the factors that shape a market the risks of failure multiply.
TOO MUCH BAD DATA, TOO LITTLE GOOD
There are numerous factors to consider. How well has the economy performed, and how will it perform in future? Will your property rights be protected and your contracts enforced? Are rules and regulations clear, sensible and stable? How might national and regional politics affect your business? Are attitudes to Chinese investors welcoming or hostile?
It’s even harder to find data directly relevant to your business, your products and your potential customers. Your only real certainty is that you will engage with a customer base quite different from your home market.
EYES ON THE GROUND
You can count on The Economist Group to find the answers you need to enter foreign markets with confidence. Our priority is to understand your business and your needs, then to deploy our research capabilities to bring you reliable and independent data—either from our own databases and other authoritative providers or by sending researchers into the field to survey the primary sources.
Our support of international business enterprise began over 175 years ago with the launch of The Economist magazine. Today we continue to champion global trade and help companies to succeed in overseas markets.
The Going Global initiative draws on the extensive resources of The Economist Intelligence Unit (The EIU). The EIU gathers economic and market data and information about virtually every market in the world. We dedicate substantial resources to acquiring and checking our data, frequently using primary research techniques and fieldwork to get the detailed information our clients need.
The EIU’s information comes directly from the markets where our clients do business, via a network of analysts and contributors with deep knowledge of local political, social and economic conditions.
Your company is unique. To identify the most promising market for overseas expansion, it’s important to benchmark the potential of various destinations in the context of your strengths and weaknesses, and your required return on investment and risk appetite. Going Global provides the information and analysis necessary for this via:
- A sophisticated research capability using on-the-ground resources with specialised market and industry knowledge
- A clear understanding of your needs developed through intensive discussions with key personnel in your organisation
- A large collection of proprietary databases and analysis covering the state of play in almost every world market, revealing the outlook for the political, economic and business environment
- Forecasts and trend analysis derived from advanced modelling techniques, scenario analysis and benchmarking tools
- Daily analysis of news and events with the potential to move markets
These resources have already helped many Chinese companies expand into foreign markets, identifying opportunities and anticipating risks to give them confidence of success.
A PARTNERSHIP WITH GOING GLOBAL LETS YOU UNDERSTAND OVERSEAS MARKETS FASTER, AND PLAN AND EXECUTE YOUR SUCCESSFUL INTERNATIONAL EXPANSION.
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