Customer Needs and Demands
Who are your best potential overseas customers? Where are they? What do they want?
It’s crucial to enter a market with a clear understanding of your prospects and a strategy to convert them into customers. Your overseas investment will start generating returns only once you start making sales.
To make effective decisions about how to best deploy your resources, you’ll need objective profitability projections that map where demand for your offering is strongest, against assessments of change in the broader economy.
You will need to know exactly who your customers are, the size of your potential market and the share of the market that a new entrant from China will realistically be able to capture.
THINKING BEFORE ACTING
There is much to be considered when taking new products into new markets. Strategic decisions should be supported by information and insights into marketing, product launch, pricing, distribution and many other variables.
Historic data is extremely valuable. Who are your competitors and who are their customers? How have their recent sales developed? What’s driving, or inhibiting, growth? Do the demographics support sustainable demand? Are household incomes growing? Is credit easy or tight? How about consumer sentiment? What do the numbers suggest for future sales?
The decisions you make will only be as good as the quality of the data you use to support them. It’s important to ensure that your information is from reliable, impartial sources. Working with The Economist Group gives you direct access to cross-checked trustworthy intelligence.
THE BIG PICTURE
You can rely on Going Global for detailed information about specific industries, including automotive, consumer goods, energy, financial services, healthcare, telecommunications and others. We present forecasts and data on market size and composition, trend analysis, new developments and extensive background knowledge.
Our econometrics and modelling capabilities allow us to determine the main drivers of growth for our clients and build reliable forecasting models to project demand years ahead.
The EIU is the leading source of in-depth data, country-by-country and city-by-city, covering drivers of market demand. The statistics we collect include macroeconomic indicators such as GDP, income growth, demographics, credit availability and demand for a broad range of goods and services. We also gather data to assess a market’s infrastructure, such as its communications, Internet access and transport networks.
INTERPRETING THE DATA
Under the Going Global initiative we will work closely with you to develop models and forecasts that combine your sales data with the macroeconomic and demographic drivers that determine demand for your products or services, across the markets that are important to you.
Our analysis will give you a facts-based overview of your prospects in any market, before allocating your investment.
IDENTIFY AND TARGET THE MOST PROMISING MARKETS AND CUSTOMERS WITH ECONOMETRIC MODELS AND DEMAND FORECASTS DEVELOPED WITH GOING GLOBAL.
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